For auto dealers seeking to market their business through social media and search engine optimization (SEO), creating a YouTube channel is one of the easiest and cheapest ways to get started.
YouTube videos are sort of like mini-commercials for your dealership– without the $50,000 price tag that comes with TV advertising. They allow you to create a personal and visual connection with potential buyers as you show off your personality, expertise or educate the public on a particular area of interest.
Similarly, YouTube videos can also help with your SEO campaign, as Google continues to add more videos directly above the regular search results. And while having YouTube videos may not directly bring in buyers, seeing your video next to a pay-per-click ad or a few organic search listings helps further dominate the page and reinforce your branding efforts.
So How Do I Set Up a YouTube Channel for My Auto Dealership?
Setting up a YouTube channel for your dealership is easy and requires approximately 10 minutes of your time. To get started, go to the YouTube homepage and click “Sign Up” in the upper right hand corner, as the arrow shows below:
You will then be taken to a page where it asks you to create a username and password for the account. Fill out the prompts as directed and confirm your registration via email when you are done.
The link to confirm your registration via email will take you back to the main page, where you can then click on your username at the top right hand side of the page. You should end up at the page below that gives you the option to click the “Edit Channel” button:
Click on the “Edit Channel” button and you’ll be taken to a page that allows you to enter some vital information about your dealership.
Optimize Your Page Wisely
When entering a title and description for your business, remember to keep good SEO practices in mind. The keywords you use in this section will determine how you are found by clients or by search engines that display videos before their rankings.
Therefore, use the most specific and keyword rich description as humanly possible. That may look like the following:
“Brown Daub Kia is a full service Kia Dealership in PA servicing buyers in the Philadelphia metro area. Here customers will find a friendly buying environment, great deals on new or used Kias and financing for everyone!”
In addition to optimizing videos, you can also use the links on the left of the page to organize the placement of your videos or customize the background colors on the channel page itself.
When you’re finally done customizing, save the information and start uploading videos by clicking the yellow “upload” button at the top right side of the page.
It’s really that easy! Now relax, have fun and start creating videos as part of your overall Internet marketing strategy.
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About Robert Ring, Auto Dealer Marketing Strategist
Robert Ring is an experienced car dealer marketing strategist and consultant for auto dealers seeking to increase brand awareness, generate more leads and increase their bottom line with the power of online dealership marketing, To accommplish this, Robert helps dealers set up websites that work (and outrank the competition in search), install CRM and email marketing systems designed to generate fresh leads or sales of aftermarket products, social media strategies to reach prospective buyers on their own turf and hollistic inventories of the effectiveness of each dealership he manges. For more information on Robert’s services or to contact him directly, please email ring@yeschant.com
