I’m a big fan of getting your car dealership listed in as many local search directories as possible on the web.
That’s simply because consumers now search for EVERYTHING online, and dealers who aren’t savvy to this trend (or sadly believe people under 50 still use the yellow pages) are missing out on business because of it.
Not to mention, getting listed in local directories gives you extra links back to your site and takes up more real estate in Google, both which are great for SEO and standing out in an oversaturated auto industry.
So with that said, one of the most popular local directories right now is yelp.com. Yelp.com provides hyperlocal results for people actively looking for services in their immediate area. The site also allows consumers to leave reviews of your services—which can quickly help you stand out in the crowd.
Fortunately, getting your car dealership listed on yelp is free and can be done in 3 easy steps. They are as follows:
1. Get Started
Simply click here to get started on yelp.com’s business page. The screen should look like the one below:
2. Find your business
Enter the name of your dealership and city to “claim” your business. If your business can not be found by yelp, you’ll come to the screen below and have the ability to create your own business profile:
3. Complete your company profile
Simply fill out as much information that you can regarding your dealership. Once you’ve done that, check your email address, confirm your listing and you’re firm will be live on yelp!
As a bonus (and for even better results), ask a few happy customers to leave a detailed review about their experience working with you. You’ll also want to make the review process as easy as possible for your customers, which means giving them the direct link to your profile page and offering a “gift of thanks” (i.e. a gift card, discount on future services, etc) as an incentive for following through with your request.
That’s it! Now go claim your business and get listed on yelp.com!
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About Robert Ring, Auto Dealer Marketing Strategist
Robert Ring is an experienced car dealer marketing strategist and consultant for auto dealers seeking to increase brand awareness, generate more leads and increase their bottom line with the power of online dealership marketing, To accomplish this, Robert helps dealers set up websites that work (and outrank the competition in search), install CRM and email marketing systems designed to generate fresh leads or sales of aftermarket products, social media strategies to reach prospective buyers on their own turf and holistic inventories of the effectiveness of each dealership he manages. For more information on Robert’s services or to contact him directly, please email ring@yeschant.com
