A common complaint I’ve heard lately among owners of car dealerships is that they are spending far too much money on traditional marketing and advertising that’s not bringing in fresh leads and prospects the way it once used to.
Of course that’s because “traditional” dealer advertising doesn’t work—but let’s save that for a future blog post. [...]
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Cut Back On Auto Dealer Advertising Costs With This Key Referral-Boosting Strategy
How to Target the Right Keywords When Marketing Your Car Dealership Online
One of the biggest mistakes I see dealers make when starting out online is the failure to target “keywords” prospects are using when looking for a new or used car in the search engines.
If you are not familiar with keywords or basic SEO principles, they are simply words are phrases that describe your product or [...]
Outrank the Competition in Google Using HyperLocal Keywords
Let’s face it, 90% of people looking for a car will start with a basic internet search.
Yet these buyers don’t start with basic, broad keywords like “new car Alabama” or “used car dealer New Jersey” as you may think. Instead, buyers hit the internet with LOCAL results in mind and expect to find [...]
Toyota Dealers Must Stay Accessible to Customers Via Blogs and Social Media During Recall Nightmare
Toyota dealers are in a bit of a panic right now following the recall of 2.3 million vehicles manufactured with faulty gas pedals that stick down in the accelerate position.
Equally troublesome for local Toyota dealers is the manufacturer’s decision to halt production on eight models, including Camry and Corolla until this issue is finally resolved [...]
Car Dealership Marketing Tip: Sweeten the Pot to Grow Your Email List
When it comes to marketing your car dealership, your database of email contacts (also known as a ‘house list’) is as good as gold in bringing new or repeat business through the door.
However, because of the prevalence of spam and unwanted solicitations, prospects are often leery about giving their email address away to a car [...]
Auto Dealers: Get Listed, Get Links and Get Reviews With Yelp.com
I’m a big fan of getting your car dealership listed in as many local search directories as possible on the web.
That’s simply because consumers now search for EVERYTHING online, and dealers who aren’t savvy to this trend (or sadly believe people under 50 still use the yellow pages) are missing out on business because of [...]
Free Car Dealership Marketing Tip: Encourage More Facebook Fans With a Fan Box Widget
More and more car dealerships are turning to Facebook fan pages to promote their companies for a number of reasons:
There is no friend limit on a fan page
It helps to cut back on spammers
You can send broadcasts to all of your “fans” in one shot about promotions, deals, sales, etc. instead of sending a handful [...]
Auto Dealer Marketing Strategy: Stay on Top Of Chatter With Google Alerts
For any car dealership looking to dabble in the world of dealership marketing and blogging, Google Alerts is an invaluable tool for keeping up with industry chatter/ customer feedback.
Basically, this program allows Google to “alert” you any time a particular word or phrase is mentioned on the web or in the blogosphere.
I’m going to explain how [...]
