Yes Chant offers a wide variety of services which cater to the needs of our customers and new clients.
Here is a list of our 2010 Dealer Packages
1. Email Marketing Package
Automate your online marketing, lead generation, CSI reminders and sale of aftermarket products with fully customizable email marketing campaigns run though state-of-the art customer relationship management systems delivered right to your prospect’s inbox. For dealers looking to take advantage of the latest in online marketing technology, our email marketing package includes the following:
• Emails copywritten by sales professionals that are designed to get results
• Fully customizable templates so you can effortlessly communicate with new leads, old leads, sell aftermarket products or market the service department on a continuous basis
• Real time analytics on your emails including open rates, deliverability and conversion rates
• Yes chant will provide training on the fully functional CRM system or manage the implementation of all email marketing campaigns on said system.
2. Blog Site Creation and Maintenance
Having a blog is a great way to communicate with your prospective clients and market your dealership effortlessly online. With the help of Yes Chant Consulting, LLC, your blog will:
• Consist of daily or weekly updates with video testimonials, written posts and friendly notes from the dealer to attract clients in a non-confrontational/non-threatening way
• Allow you to become “the expert” or “the go-to” dealer in the eyes of your prospect as you show off your expertise, knowledge and consumer purchasing tips with prospective customers before they step foot in the store.
• Build your brand and create a face for the dealership, service department and sales force online.
• Include highly targeted keywords based on thorough keyword analysis and other Search Engine Optimization strategies to ensure your site is found by customers when they search for dealer information online.
• Contain numerous links to your dealer website and inventory with the main goal of driving prospects to your vehicles once they have a better idea of what you stand for and your expertise in the auto industry.
Blog content to be equal parts of the following:
• Product knowledge: We’ll have your best two or three salespeople do walk-arounds on all vehicles (which can be emailed to customers who inquire about a specific car)
• Entertainment/sharing: Share fun things that your dealership does, charity events you sponsor, community evolvement, jokes…anything that your prospective clients can relate to and resonate with on a non-business level.
• How-to’s and educational posts: Examples include written posts on how to change a flat tire, when will my license plate come, what does my factory warranty cover, do I really need an extended warranty, etc. These how-to’s will not only showcase your expertise, but they’ll also rank very high (and show prominently) when someone types in these questions in Google.
3. Online Reputation Management
Do you know what people are saying about you online? Do you know what other websites or competitors are saying about your dealership? Your customers do– whether you want to believe it or not. Unfortunately, a prospective customer will often heed the warnings of a complete stranger or disgruntled customer when searching for an honest opinion about your business. For that reason, it’s important to keep your “online reputation” positive and consistent with the image you seek to portray online. To help you in this area, Yes Chant Consulting will do the following:
• We will manage sites like Yelp, Dealer Rater, City Search and any website that is unfairly criticizing you or providing a forum for negative comments. Negative threads will be managed and immediately addressed to show a fair reflection of your dealership
• Installation and management of web alerts to monitor industry chatter and conversations about your dealership the second they hit the web.
• Monitoring of social media sites so the conversation about your dealership stays positive and controlled by the dealer, rather than the consumer.
4. Customer Relationship Builder via Facebook, Twitter and Emails
Cultivate long-lasting relationships based on respect and information-sharing with your customers long after beyond the initial sale to guarantee referrals, repeat business, aftermarket sales and service appointments for years to come. Remember, it only takes one bad trip to the dealer to make a customer angry. Whether that’s a service issue, a recall issue, a new salesperson with limited knowledge of your inventory, etc, you can prevent the loss of a customer by engaging in proactive relationship building and reputation management in the following areas with Yes Chant Consulting, LLC:
• Customers will be emailed a copy of their video testimonial
• Active solicitation of referrals and friendly reminders that all referrals will be compensated on a schedule basis of 48 hours, 1 month, 3 months, 6 months, 1 year, etc
• Contact on Customer B-days, Vehicle B-days
• Find out about and resolve potential CSI issues in advance so as to not affect the dealer’s rating
• Press releases: Allows the dealer to become the auto “expert” in the eyes of the customer and creates free publicity for the dealer as well.
5. Yes Chant Blog Subscription
Get immediate access to all of our latest ideas and best practices on how to maximize the Powerful Platform that is Social Media and relationship-based marketing. Simply visit www.yeschant.com and fill out the form on the right side of the page. Note: your information is strictly confidential and will not be subject to spam.